Here is Patrick Perrine, Founder MyPartner.com , presentation at the internet dating conference.
About The Community
According to Kinsey, 1 in 10 people are either gays and lesbians. Is that true? According to Witeck-Combs, its about 7% of the US population. Ahout 15 million adults are in the US, and 77% consider themselves as openly gay. Gays and lesbians live in 99.3% of all US counties. More than 6 million gays and lesbians are estimated to be living in partnered relationships in the US. 1 in 4 gay men and lesbians live in households with choldren under the age of 18. The consumer market is estimated at $690 billion in buying power in 2007. There is an expected rise to $835 million in 2008. 80% of gay men are actively online.
The Market
The average gay online date has 3-5 active profiles as compared to 1-3 for heterosexuals. Users have a higher user engagement for social network. They also report a much higher usage of blogs. eMarketer estimated that there were 12.1 million adult GLBT internet users in the US in 2007.
What does this mean?
The online personals market is estimated at $649 million dollar and is expected to grow 8% a year.The Opportunity87% of gay men and 58% of lesbians use the internet to find a partner. Only 18% of men and 27% of women have had a serious relationship. Research is finally showing that gay men and lesbians do want serious long term relationships. 47% of gay men and 41% of gay women are actively looking for a serious long term relationships. 71% of gay men and women have visited a chat room or registered with an online dating site. However, 87% said they like to flirt, but fear of rejection prevented them from making the first move. Trust issues are big factor.
What are the differences between the gay market and the online market?
The LGBT population is not a homogenous group. There are differences within itself. What works for gay men may not work with lesbians.Traditional dating sites right now are promoting hooking up verses long term relationship. They tend to be XXX and foster quick relationship versus partnerships.What myPartner.com is doing to lead the way --Partner Perfect Compatibility Matching System, an enviroment fostering long-term relationships for gay men, and providing online and offline matchmakingWhere is the industry heading?More mainstream sites are targeting the gay demographic.Offline gay matchmaking servicesPopularity of Gay Niche relationship based sites growing.
What is lacking?
Very few lesbain servicesVery few onlne dating sites for lesbians
Via onlinepersonalswatch
Friday, February 1, 2008
Gay Dating Services Industry
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2 comments:
There are just so many gay dating sites out there it is hard to choose a good one! I can't believe that gays have 2-3 more profiles/person on-line than the hetros. What interesting stats.
Very good research and stats. I recently launched a new site called menzone.net- a gay and bisexual dating site for men. I have been doing the online thing for some time now and felt that the ones I was frequenting just left out a whole group of guys who also like to date. If you were looking for sex then they were perfect. However, don't expect much more than that. But I noticed lately a lot more are looking for more serious relationships. Now don't get me wrong, I have nothing against quickies, but I don't like to leave anyone out. So, Menzone.net is a dating site and a social networking site with tons of features; more features than any site I have seen thus far on the market. We have web cam audio/video chat, forums, blogs, news, classifieds, shout box, video store, toy store, personal organizer, streaming music, web cam IM, upload videos, invite friends, download your my space, personal calendar, and much more. If you want a quick jump in the sack or if your looking for something a bit more long lasting be it friendship or relationship menzone.net has something for every gay and bisexual man. Check it out. Menzone.net
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